Topic 3 – Reflection

Through the research for this topic I discovered ways in which I can build and expand my professional profile. The assessment of digital profiles as a method of recruitment is on the rise and thus I must do more to increase both my visibility and appeal to a potential employer. However, there is a danger with negative communication online which can weaken our profile. I found the case of Justine Sacco’s very interesting and despite being fairly dated in the short shelf-life that is a trademark of today’s social media, I found it relevant to Twitter public figures causing a stir today.


To build on self-assessment and self-improvement I developed three aims for this week:

  1. To create a structure to my post.
  2. To increase the discussion of the topic whilst commenting on my colleagues’ posts.
  3. To advance my arguments using images and theory to expand on my exploration of the topic.

By reading and commenting on Emily’s post I have learnt how data can be used both timely and accurately to back up the presented argument. Additionally, her post allowed me to explore my own online profile which resulted in me developing new ideas such as a professional Twitter account which could help advance my online presence. Furthermore, Faazila’s post demonstrated how the topic could be related to my degree and, how the issues in the topics we have previously covered can be interconnected.

Despite successfully embedding images and theory into my topic, I believe moving images would have been more engaging to the reader. Additionally, producing different media types will allow me to increase my digital skills beyond Piktochart.


Finally, when developing this topic, I used a subheading to improve the clarity of my discussion and ease of understanding for the reader. However, I will use topic 4 to develop this further.

Word Count: 306


Ashraf, F (2017) Online Recruitment: Creating An Authentic And Professional Online Presence. Available at: (Accessed: 17 March 2017)

Back, E (2017) Topic 3: If you Searched yourself would you be Happy with the Results? Available at: (Accessed: 17 March 2017)

Ronson. J (2015) How one stupid tweet blew up Justine Sacco’s Life. The New York Times Magazine. Available at: (Accessed: 16 March 2017)

Trump. T (2017) ‘ North Korea is behaving badly, Twitter, 17 March. Available at: (Accessed: 17 March 2017)


Topic 3 – CV versus Digital Profile

According to Don Tapscott CEO, The Tapscott Group (2014) the current model of recruitment needs adaptation. Currently, “talent management is recruit, train, manage, retain and evaluate the performance of employees”. He discusses that the new “net generation” as a workforce are “bringing a new business environment” and therefore methods need to be adapted as represented displayed below.


CV versus Digital Profile

A CV display of our achievements and abilities has been transformed by the development of social media sites for employment (University of Southampton: Richard Carruthers, 2012).  It is important to note that an individual must have an authentic profile displaying present skills and qualifications that have been achieved, this ensures no recruiting errors are made.

Michael Weiss, a web marketing coach, stressed in an interview with the BBC (2013) that we need to create ourselves as a personal brand so that our digital profiles are accessible to potential employers. Part of the battle is to make ourselves available online and convey accurate and timely information.

Lisa Harris (2013) notes that “94% of all recruiters use LinkedIn to search for candidates (66% use Facebook and 54% use Twitter)”. By inspecting my own account amongst those in the UK with the same name, there are areas that I must improve to boost my position in the profile search results.

Screen Shot 2017-03-11 at 12.05.19

It is not just the employees that are making the switch but the employers too. For example, “77% of all job postings are posted on LinkedIn and almost half of those don’t get posted anywhere else” (Lisa Harris, 2013). From this it is important to note the significance of making the information that employers are searching for accessible to all.

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Ways in which you can develop an online professional profile:-

  • Emails – have a unique signature and email address.
  • Blogging – can help demonstrate your passion and creativity.
  • LinkedIn – a business and employee networking site.
  • Twitter – as a marketer there has been a shift toward social media marketing therefore, it is important for me to have my social project profile online.

This clip above highlights five tips one can use to ensure a professional persona is maintained throughout online activities. We must be constantly aware of what we write online and the possible reaction of the audience to avoid cases such as Justine Sacco’s.

What are your preferred methods of creating a professional digital profile?

Feel free to take a look at my LinkedIn site.

Word Count: 386