According to Don Tapscott CEO, The Tapscott Group (2014) the current model of recruitment needs adaptation. Currently, “talent management is recruit, train, manage, retain and evaluate the performance of employees”. He discusses that the new “net generation” as a workforce are “bringing a new business environment” and therefore methods need to be adapted as represented displayed below.


CV versus Digital Profile

A CV display of our achievements and abilities has been transformed by the development of social media sites for employment (University of Southampton: Richard Carruthers, 2012).  It is important to note that an individual must have an authentic profile displaying present skills and qualifications that have been achieved, this ensures no recruiting errors are made.

Michael Weiss, a web marketing coach, stressed in an interview with the BBC (2013) that we need to create ourselves as a personal brand so that our digital profiles are accessible to potential employers. Part of the battle is to make ourselves available online and convey accurate and timely information.

Lisa Harris (2013) notes that “94% of all recruiters use LinkedIn to search for candidates (66% use Facebook and 54% use Twitter)”. By inspecting my own account amongst those in the UK with the same name, there are areas that I must improve to boost my position in the profile search results.

Screen Shot 2017-03-11 at 12.05.19

It is not just the employees that are making the switch but the employers too. For example, “77% of all job postings are posted on LinkedIn and almost half of those don’t get posted anywhere else” (Lisa Harris, 2013). From this it is important to note the significance of making the information that employers are searching for accessible to all.

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Ways in which you can develop an online professional profile:-

  • Emails – have a unique signature and email address.
  • Blogging – can help demonstrate your passion and creativity.
  • LinkedIn – a business and employee networking site.
  • Twitter – as a marketer there has been a shift toward social media marketing therefore, it is important for me to have my social project profile online.

This clip above highlights five tips one can use to ensure a professional persona is maintained throughout online activities. We must be constantly aware of what we write online and the possible reaction of the audience to avoid cases such as Justine Sacco’s.

What are your preferred methods of creating a professional digital profile?

Feel free to take a look at my LinkedIn site.

Word Count: 386



4 thoughts on “Topic 3 – CV versus Digital Profile

  1. Hi Mary,

    The visuals made your post enjoyable and easy to read. Your Piktochart graphic forms a particularly useful summary of the Tapscott article, demonstrating the shift to a more digitally interconnected working world.

    In my Topic 3 blog post , I looked at the importance of a LinkedIn account to an online professional profile. It’s great you already have an account set up (I am yet to do this), as LinkedIn forms a self-marketing tool which can be used to develop your own ‘personal brand’, as you mention above. In my research I came across this post The 9 Things Your Online Professional Profile Must Have . It offers a checklist of advice for an effective and authentic LinkedIn, which I thought might be interesting to check against your own.

    I’d be interested to hear your thoughts on the link and any tips you might have for starting my own LinkedIn profile. Thanks.

    (word count: 157)


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